Nice to meet you here!
I’m Anastasia Haidukova - a designer with a product mindset based in Khmelnytsky, Ukraine.
Over the past 2.5 years in a fast-paced design studio, I’ve worked across diverse web projects, building a solid foundation in structure, usability, and visual clarity.
Recently, I’ve been deepening my expertise in product design, focusing on how design decisions impact growth, engagement, and business outcomes.
Curious and analytical by nature, I see design as an ongoing process of learning, testing, and iteration — where every decision is guided by data and user insight.
Nice to meet you here!
I’m Anastasia Haidukova - a designer with a product mindset based in Khmelnytsky, Ukraine.
Over the past 2.5 years in a fast-paced design studio, I’ve worked across diverse web projects, building a solid foundation in structure, usability, and visual clarity.
Recently, I’ve been deepening my expertise in product design, focusing on how design decisions impact growth, engagement, and business outcomes.
Curious and analytical by nature, I see design as an ongoing process of learning, testing, and iteration — where every decision is guided by data and user insight.
My design process
Rather than following a strict sequence, my process is cyclical —
constantly informed by data, feedback, and evolving goals.
Rather than following a strict sequence, my process is cyclical — constantly informed by data, feedback, and evolving goals.
Step -o1
Discovery
Collecting requirements from stakeholders and product owners.
Researching users and competitors to understand goals, pain points, and opportunities.
Step -o2
Define
Applying the Jobs To Be Done framework to clarify what users aim to achieve.
Mapping the high-level user flow and identifying key touchpoints in the journey.
Defining measurable metrics and success indicators.
Step -o3
Ideate
Generating ideas and forming hypotheses across the AARRR funnel
Prioritizing hypotheses based on potential impact and feasibility.
Step -o4
Design
Transforming selected ideas into clear wireframes, prototypes, and UI concepts.
Balancing usability, visual clarity, and alignment with business goals.
Step -o5
Validate & Deliver
Testing solutions with users and stakeholders, analyzing results, refining details.
Preparing handoff documentation and collaborating with developers to ensure design accuracy.
Step -o6
Measure & Iterate
Tracking key metrics after launch to evaluate performance.
Gathering feedback, analyzing behavior data, and feeding insights back into the next design cycle.
Experience
UI/UX Designer — DeepDesign Studio
May 2023 – Present · Khmelnytsky, Ukraine · On-site
Designed and delivered 40+ websites, landing pages, and dashboards for various clients. Focused on usability, scalability, and clear communication within multidisciplinary teams. This work strengthened my understanding of how design supports conversions, user engagement, and overall business goals.
Product Design Case — Projector Institute
July – October 2024
Collaborated with the Silpo team to develop a subscription-based service for ready-to-eat meals. Conducted user interviews and mapped the AARRR funnel to identify opportunities across all stages — from acquisition to retention. Formed and prioritized product hypotheses, tested prototypes, and iterated based on user feedback and business metrics. This experience enhanced my ability to connect design, growth, and user behavior through a measurable approach.
Experience
UI/UX Designer — DeepDesign Studio
May 2023 – Present · Khmelnytsky, Ukraine · On-site
Designed and delivered 40+ websites, landing pages, and dashboards for various clients. Focused on usability, scalability, and clear communication within multidisciplinary teams. This work strengthened my understanding of how design supports conversions, user engagement, and overall business goals.
Product Design Case — Projector Institute
July – October 2024
Collaborated with the Silpo team to develop a subscription-based service for ready-to-eat meals. Conducted user interviews and mapped the AARRR funnel to identify opportunities across all stages — from acquisition to retention. Formed and prioritized product hypotheses, tested prototypes, and iterated based on user feedback and business metrics. This experience enhanced my ability to connect design, growth, and user behavior through a measurable approach.
Experience
UI/UX Designer — DeepDesign Studio
May 2023 – Present · Khmelnytsky, Ukraine · On-site
Designed and delivered 40+ websites, landing pages, and dashboards for various clients. Focused on usability, scalability, and clear communication within multidisciplinary teams. This work strengthened my understanding of how design supports conversions, user engagement, and overall business goals.
Product Design Case — Projector Institute
July – October 2024
Collaborated with the Silpo team to develop a subscription-based service for ready-to-eat meals. Conducted user interviews and mapped the AARRR funnel to identify opportunities across all stages — from acquisition to retention. Formed and prioritized product hypotheses, tested prototypes, and iterated based on user feedback and business metrics. This experience enhanced my ability to connect design, growth, and user behavior through a measurable approach.
Approach & values
I believe great design connects user needs with business strategy and drives measurable growth. For me, design is a process of continuous discovery, iteration, and alignment — where clarity, data, and empathy guide every decision.
Approach & values
I believe great design connects user needs with business strategy and drives measurable growth. For me, design is a process of continuous discovery, iteration, and alignment — where clarity, data, and empathy guide every decision.
Approach & values
I believe great design connects user needs with business strategy and drives measurable growth. For me, design is a process of continuous discovery, iteration, and alignment — where clarity, data, and empathy guide every decision.
Tools
Design Tools: Figma · Adobe Photoshop · Adobe Illustrator · Webflow
Language: English - Upper Intermediate
Tools
Design Tools: Figma · Adobe Photoshop · Adobe Illustrator · Webflow
Language: English - Upper Intermediate
Tools
Design Tools: Figma · Adobe Photoshop · Adobe Illustrator · Webflow
Language: English - Upper Intermediate
The architectural gem of Chernivtsi—the city where I was born and raised.
One of my favoriute Easter traditions is decorating eggs using a pysachok, wax, and paint.
Flying a kite may seem easy when you watch it soar, but it’s not! We spent hours just trying to get it off the ground.
Creating realistic flowers is my hobby. Petal by petal, each bloom takes shape—just like ideas forming in my mind.
The architectural gem of Chernivtsi—the city where I was born and raised.
One of my favoriute Easter traditions is decorating eggs using a pysachok, wax, and paint.
Flying a kite may seem easy when you watch it soar, but it’s not! We spent hours just trying to get it off the ground.
Creating realistic flowers is my hobby. Petal by petal, each bloom takes shape—just like ideas forming in my mind.
The architectural gem of Chernivtsi—the city where I was born and raised.
One of my favoriute Easter traditions is decorating eggs using a pysachok, wax, and paint.
Flying a kite may seem easy when you watch it soar, but it’s not! We spent hours just trying to get it off the ground.
Creating realistic flowers is my hobby. Petal by petal, each bloom takes shape—just like ideas forming in my mind.
Let’s connect!
Feel free to reach out for collaboration or just to say hello!
Let’s connect!
Feel free to reach out for collaboration or just to say hello!
Let’s connect!
Feel free to reach out for collaboration or just to say hello!