Revolutionizing Livestock Tech Online
Corporate website for a company specializing in advanced technologies for cattle breeding
Revolutionizing Livestock Tech Online
Corporate website for a company specializing in advanced technologies for cattle breeding
Revolutionizing Livestock Tech Online
Corporate website for a company specializing in advanced technologies for cattle breeding
Introduction
HerdWhistle is a pioneer in precision livestock technology, providing tools like multispectral imaging, AI-driven analytics, and RFID tracking to transform cattle and swine management. Despite the groundbreaking nature of their solutions, their previous website failed to communicate the value of these innovations to a broad audience.
The content was overly technical, the user experience lacked flow, and the visual identity didn't reflect the brand's forward-thinking vision. The company needed a digital presence that could speak equally well to ranchers seeking practical solutions and to investors interested in cutting-edge agricultural technology.
Introduction
HerdWhistle is a pioneer in precision livestock technology, providing tools like multispectral imaging, AI-driven analytics, and RFID tracking to transform cattle and swine management. Despite the groundbreaking nature of their solutions, their previous website failed to communicate the value of these innovations to a broad audience.
The content was overly technical, the user experience lacked flow, and the visual identity didn't reflect the brand's forward-thinking vision. The company needed a digital presence that could speak equally well to ranchers seeking practical solutions and to investors interested in cutting-edge agricultural technology.
Introduction
HerdWhistle is a pioneer in precision livestock technology, providing tools like multispectral imaging, AI-driven analytics, and RFID tracking to transform cattle and swine management. Despite the groundbreaking nature of their solutions, their previous website failed to communicate the value of these innovations to a broad audience.
The content was overly technical, the user experience lacked flow, and the visual identity didn't reflect the brand's forward-thinking vision. The company needed a digital presence that could speak equally well to ranchers seeking practical solutions and to investors interested in cutting-edge agricultural technology.
My Role
UI/UX Designer & Webflow Creator
I led the full design cycle—from research and UX strategy to UI design and Webflow development. My goal was to create a site that could effectively translate technical features into clear, user-centered benefits and position HerdWhistle as a leader in agri-tech innovation.
My Role
UI/UX Designer & Webflow Creator
I led the full design cycle—from research and UX strategy to UI design and Webflow development. My goal was to create a site that could effectively translate technical features into clear, user-centered benefits and position HerdWhistle as a leader in agri-tech innovation.
My Role
UI/UX Designer & Webflow Creator
I led the full design cycle—from research and UX strategy to UI design and Webflow development. My goal was to create a site that could effectively translate technical features into clear, user-centered benefits and position HerdWhistle as a leader in agri-tech innovation.
The Process
Understanding the audience
I began by analyzing HerdWhistle’s core users—ranchers, farm managers, and stakeholders in agri-tech investment. This helped define clear communication goals: simplify complex features and highlight real-world impact.
Following the research, two design concepts were proposed.
The Process
Understanding the audience
I began by analyzing HerdWhistle’s core users—ranchers, farm managers, and stakeholders in agri-tech investment. This helped define clear communication goals: simplify complex features and highlight real-world impact.
Following the research, two design concepts were proposed.
The Process
Understanding the audience
I began by analyzing HerdWhistle’s core users—ranchers, farm managers, and stakeholders in agri-tech investment. This helped define clear communication goals: simplify complex features and highlight real-world impact.
Following the research, two design concepts were proposed.
Structuring the Content
One of the key challenges was to organize and present dense information without overwhelming the user. I developed a sitemap and user flow that prioritized clarity and guided users naturally toward understanding the value of the product.
Structuring the Content
One of the key challenges was to organize and present dense information without overwhelming the user. I developed a sitemap and user flow that prioritized clarity and guided users naturally toward understanding the value of the product.
Structuring the Content
One of the key challenges was to organize and present dense information without overwhelming the user. I developed a sitemap and user flow that prioritized clarity and guided users naturally toward understanding the value of the product.
Visual and Interaction Design
I crafted a visual system that reflected the high-tech nature of the brand while maintaining approachability. The design focused on large visuals, clean typography, and purposeful color contrast to aid readability and engagement.
Visual and Interaction Design
I crafted a visual system that reflected the high-tech nature of the brand while maintaining approachability. The design focused on large visuals, clean typography, and purposeful color contrast to aid readability and engagement.
Visual and Interaction Design
I crafted a visual system that reflected the high-tech nature of the brand while maintaining approachability. The design focused on large visuals, clean typography, and purposeful color contrast to aid readability and engagement.
Building in Webflow
To ensure rapid development and maintain design fidelity, I built the site using Webflow. This allowed me to maintain complete control over layout, responsiveness, and animation, while keeping the client in the loop with real-time previews.
Building in Webflow
To ensure rapid development and maintain design fidelity, I built the site using Webflow. This allowed me to maintain complete control over layout, responsiveness, and animation, while keeping the client in the loop with real-time previews.
Building in Webflow
To ensure rapid development and maintain design fidelity, I built the site using Webflow. This allowed me to maintain complete control over layout, responsiveness, and animation, while keeping the client in the loop with real-time previews.
The Outcome
The new website successfully bridged the gap between innovation and usability. It clearly communicated HerdWhistle’s core value propositions, simplified the user experience, and visually aligned with the company’s advanced technological offerings. As a result, the new platform helped strengthen the company’s brand identity and increase engagement from both their core users and potential partners.
The Outcome
The new website successfully bridged the gap between innovation and usability. It clearly communicated HerdWhistle’s core value propositions, simplified the user experience, and visually aligned with the company’s advanced technological offerings. As a result, the new platform helped strengthen the company’s brand identity and increase engagement from both their core users and potential partners.
The Outcome
The new website successfully bridged the gap between innovation and usability. It clearly communicated HerdWhistle’s core value propositions, simplified the user experience, and visually aligned with the company’s advanced technological offerings. As a result, the new platform helped strengthen the company’s brand identity and increase engagement from both their core users and potential partners.
Let’s connect!
Feel free to reach out for collaboration or just to say hello!
Let’s connect!
Feel free to reach out for collaboration or just to say hello!
Let’s connect!
Feel free to reach out for collaboration or just to say hello!